Your Party (re)launch

Your Party are doing something truly bold – starting a new UK political party, one that’s based around participation and solidarity. If they succeed, they’ll change our politics forever, which is why I’m proud to be working with them on this.

Watch the video here.

Using the concept of a ‘marble run’, I designed two distinct environments: the hierarchical, old party system of the past, and Your Party’s more horizontal aesthetic. [Keeping it mostly flat in a physics system based on gravity was a challenge…]

Made entirely in Blender, sequenced + colour graded in After Effects.

Time: approx. 12 days